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E-mail Marketing

Email marketing is an extremely cost-effective way to communicate with prospective and existing customers. The key objective of email marketing for most businesses is to create visibility, and brand awareness. Other major benefits of email marketing include new customer acquisition and customer retention. Our email marketing offers a valuable opportunity to connect with prospects and customers with useful and actionable information. As a email marketing agency, we manage campaigns from start to finish: strategy, template design, copywriting, landing page design, HTML coding, conversion optimization, list management, syndication, tracking, reporting and testing.

Along with the power of email comes the abuse of email, commonly known as spam. Is spam email considered marketing? Technically, the answer is probably yes, but it is certainly not responsible email marketing. While some users fail to distinguish between permission marketing and email spam, spam is actually a major threat to legitimate email marketers, as a glut of messages could make the entire email medium less effective. The practice of sending sales letters or customer newsletters by email. While some individuals think it can be annoying, many businesses find it a cost effective marketing tool. Email communications are often more effective than printed direct mail, because a reader can click on a link and go straight to the sender's web site.

Webzone Services allows you to send track and monitor the success of your email marketing campaigns. It is inexpensive and easy to use. Direct email marketing is a format for email-based campaigns in which standalone advertisements are sent to a targeted list of recipients. The messages, which may be text, HTML, or rich media, look like Web-based ads rather than typical email messages. A number of elements make direct email marketing different from spam or other less sophisticated email campaigns. For example, the sender may use customer segmentation techniques to ensure that the message is appropriate for the group it's sent to, and use personalization techniques so the recipient is addressed as an individual.

Direct email marketing messages often include mechanisms that provide the sender with feedback on the effectiveness of a campaign, by making it possible to track metrics such as the number of messages that were opened, the number of clicks that were generated from a message, the number of recipients that requested removal from the sender's list, and the number of messages that were bounced by the recipient's server. All our email marketing clients have benefited from being able to track the click through rate, the conversion rate and even the names of people clicking through from their emails.